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Appreciation in Action

By: Dr. Noelle Nelson

Appreciating customers requires energy and patience. No one feels upbeat all the time, yet any employee who interacts directly with the public must maintain an upbeat disposition and a goodly supply of patience. However, customers are not necessarily easy individuals to appreciate, yet the employee must value even the crankiest customer as strongly and genuinely as possible.

Give your front-line employees an opportunity to “decompress.” Whether it’s in the form of individual attention or a group meeting, employees will benefit from an opportunity to vent whatever aggravation they feel in their interactions with customers. They should receive praise for how they handled difficult customers and provided suggestions for how to value such customers in the future.

For example, conduct a weekly meeting of supervisors and field reps where the reps can share the best and worst customer stories of the week. Reps can get mutual pats on the back for their best calls, where they got something done even better than what the customer expected, and can moan and groan to each other about the worst calls--the customer who’s never satisfied no matter how hard you try. Reps can be reminded how ‘A miserable customer is just a happy customer in the making’ and together share ideas on how to make that happen. Engendering a feeling of camaraderie between the reps supports their ability to do a good job, and that’s what your business needs to succeed: lots of employees doing a good job.

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