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Ford Capri was a name used by the Ford Motor Company for three different automobile models. The Ford Consul Capri coupe was produced by Ford of Britain between 1961 and 1964. The Ford Capri coupe was produced by Ford of Europe from 1969 to 1986. The Ford Capri convertible was produced by the Ford Motor Company of Australia from 1989 to 1994. The Capri name was also used by Ford's Lincoln-Mercury Division on six different models which did not bear the Ford name. The Lincoln Cosmopolitan Capri from 1950 to 1951; the Lincoln Capri from 1952 to 1959, the Mercury Comet Capri in 1966-1967, and three different Mercury Capris from 1970 to 1977, 1979 to 1986, and 1991 to 1994. The Ford Capri's European advertising slogan was The car you always promised yourself. The North American advertising campaign was Capri: The Sexy European. The Capri was a two door coupe version of the Ford Classic saloon made by Ford of Britain. The Ford Classic was a result of 4 years of development. Approval for the project was given in autumn 1956. The styling of the car was the last project undertaken by Colin Neale before he left Dagenham for Dearborn. The initial design requirement was for the Ford Classic to be a full range model to take Ford into the new decade. Ford even developed a full size estate (station wagon) prototype. The Capri Project was code named "Sunbird" and took design elements from the Ford Thunderbird and the Ford Galaxie Sunliner. It was instigated by Sir Horace Denne, Ford's Sales Director. He wanted a "co-respondent's" car to add glamour to the product line. It was designed by Charles Thompson who worked under Neale and had sweeping lines, a large boot space and a pillarless coupe roof. On its September announcement the Consul Capri was for export only but went on sale to the domestic British market in January 1962. The bodies were sub-assembled by Pressed Steel Fisher, with only final assembly taking place at Dagenham. It was intended as part of the Ford Classic range of cars but the body was complex and expensive to produce. With new production methods, time demands from Dearborn and a need to match opposition manufacturers in price, the Ford Classic and Consul Capri were almost doomed from the start. The Ford Classic was made from 1961 to 1963, and replaced by the Cortina derived Ford Corsair.
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