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The Plymouth automobile was introduced on July 7, 1928. It was the Chrysler Corporation's first entry in the low-priced field, which at the time was dominated by Chevrolet and Ford. Plymouths were actually priced a little higher than the competition, but they offered standard features such as internal expanding hydraulic brakes that the competition did not provide. Plymouths were originally sold exclusively through Chrysler dealerships. For much of its life, Plymouth was one of the top-selling American automobile brands, along with Chevrolet and Ford. Plymouth almost surpassed Ford in 1940 and 1941 as the second most popular make of automobiles in the U.S. Through 1956, Plymouth vehicles were known for their durability, affordability, and engineering. In 1957, Chrysler's Forward Look styling theme produced cars with much more advanced styling than Chevrolet or Ford. Because of its new Forward Look styling, however, 1957 total production soared to 726,009, about 200,000 more than 1956, and the largest output yet for Plymouth. The marque also introduced its limited production Fury line in 1956, and it too benefited from the crisp Forward Look designs. Most Plymouth models offered from the late 1970s onward, such as the Acclaim, Laser, Neon, and Breeze, were badge-engineered versions of Chrysler, Dodge, or Mitsubishi models. Chrysler considered giving Plymouth a variant of the highly successful new for 1993 full size LH platform, which would have been called the Accolade, but decided against it. By the late 1990s, only four vehicles were sold under the Plymouth name: the Voyager/Grand Voyager minivans, the Breeze mid-size sedan, the Neon compact car, and the Prowler sports car, which was to be the last model unique to Plymouth, though the Chrysler PT Cruiser was conceived as a concept unique to Plymouth before production commenced as a Chrysler model.
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