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Kathy Poole's Articles

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  • Do you have the “write stuff” to be a prosperous freelance copywriter?
    Some so-called writing experts say you don't need much skill or talent to be a freelance copywriter for businesses and professionals. Don't believe it. This article looks at the specific writing skills you must have to be successful and prosperous in this field. If your abilities are not up to par, all hope is not lost: We'll also look at some ways to hone your skills so you can be competitive in the business market.
  • The Magic of Marketing Momentum
    A very surprising thing happens just about every time I sit down to work on my marketing plan, call a prospective client, mail a few thank-you notes to current clients, or take any other marketing-related action -- even if it’s just to conjure up some new marketing strategies.
  • To Get Paid What You Are Worth, Don’t Say a Word
    If you’re like most freelance copywriters and other solo entrepreneurs, you get rattled when it’s time to talk about money with your clients. You may feel like you are being greedy or sleazy, or you might worry that your fees are too high or too low. Inevitably, though, you must state a price for your service or product. And if you’re serious about making a good living in your solo enterprise, you must command a reasonably healthy price.
  • Starving Writer Syndrome
    Starving Writer Syndrome is a serious, painful malady that can strike anyone who writes or wants to write. To learn more about symptoms, complications and treatment, please read on.
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