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Martin Day's Articles

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  • SEO Expert or Just a Cowboy?
    SEO is not rocket science but can still appear mysterious to people that are new to the subject. There are many people out there that will be quick to promise you the moon, take your money and run. This article will help you decide if your SEO consultant is a real diamond or just glass?
  • A Manager's Guide to Managing Redundancy
    British organisations that ignore redundancy guidelines are taking an unnecessary risk. They may be procedures that autocratic managers find difficult to accept but if embraced they do allow a difficult exercise to be carried out in a manner that reduces tension and offers those that loose their job respect and dignity. Although mandatory for organisations in the UK businesses in other countries could well benefit from voluntarily adopting them as model policy where no equivalent local policy exists.
  • Why Do Good Employee's Leave?
    It is inevitable that from time to time an organization will loose good employees. The loss and the cost of good employees leaving can be immense, this article looks at how you can use exit surveys to check that when people leave they are doing so for the right, and not the wrong, reasons.
  • The Advantages, Considerations and Risks of Employee Satisfaction Surveys
    There are clear advantages to conducting Employee satisfaction surveys but there are also risks. This article will help organizations to maximize the advantages and minimize the risks.
  • Step by Step Guide to Employee Satisfaction Surveys
    This step by step guide will help you conduct your own Employee Satisfaction Surveys that can bring many direct and indirect benefits to any organization.
  • What Are Hosted Applications?
    The number of hosted applications are growing, this article explains what the term 'hosted application' means and lists the benefits of hosted software and some concerns that customers should consider when evaluating any hosted application.
  • I Can't Get No Employee Satisfaction
    A cancerous growth of employee dissatisfaction can be lurking under the surface of your organisation. Find it, treat and cured it with the help of online surveys.
  • An Effective Management Tool
    Few management tools are as effective, adaptable and easy to use as the online survey. This low cost resource can be used by almost anyone to help manage businesses large and small. Once the ease of conducting online surveys has been appreciated, understanding the multitude of possibilities will soon follow.
  • Promoting Your Online Survey
    Creating an online survey is very straight forward but how do you go about promoting the survey so that it is directed at the right people and you generate a meaningful sample.
  • The Compliance Officer's Killer Application
    How by using online surveys the Compliance Officer can win the internal Compliance Awareness battle to disseminate information throughout the organisation and at the same time record that the directives have been received and fully understood.
  • Wise Man Marketing
    If you find advertising expensive, feel concerned that the effectiveness of your marketing campaigns are difficult to measure, then discover marketing's wolf in sheep's clothing.
  • Have You Fixed The Broken Window?
    Addressing employees concerns sooner heads off bigger problems later. Knowing what your employees are thinking has always been the hard part, but it just got easier with the use of some new low cost online tools.
  • What Market Research Will Tell You
    What will the results of market research tell a business? This article highlights how information gained from market research can really help your business.
  • Why Is Market Research Important?
    Ever wondered why people do market research, does it really help a business? This article highlights why market research is important for any business.
  • Market Research – How Good Is The Data?
    There are many research companies conducting research with the help of the general public. Paid for completing surveys is now big business but how good is the data?
  • Encouraging Contact
    Many promoters pull out all the stops to fill a venue but then miss the opportunity to maintain contact. With a little bit of effort and minimal costs it doesn't have to be that way.
  • Relevancy - The New Black For Online Marketing?
    Online marketing is beyond saturation. For online marketing to be effective it needs to be relevant. Discover why and how to implement highly focused and targeted marketing.
  • The Webmaster's Assistant
    Do you ever wonder what people who visit your website think? Do they like the layout, did they find what they wanted and was the website easy to navigate? Take the guesswork out of the equation and ask them using and online survey.
  • Why Passenger Surveys Are A Transport Operators Best Friend
    Transport operators need to be thick skinned. Rarely are they congratulated on their initiatives and often blasted when things go wrong. Online surveys are the ideal way for transport operators to gather valuable feedback, promote the initiatives that have been implemented and educate the customer on the issues that are not black or white.
  • Why Employee Satisfaction Surveys And Employee Exit Surveys Make Good Sense
    An employers' most valuable asset is their employees. Learn how online surveys can improve communication between employer and employee and how potential problems can be nipped in the bud.
  • Polling And Campaigning Made Easier Using Online Surveys
    Online surveys are the ideal tool to meet the demands of any campaign. Perfect for market research, a powerful marketing and monitoring tool.
  • Making Customer Satisfaction Surveys Work
    Your customers are your business. Discover how online surveys can be used to improve your customer relations, gather valuable feedback, promote new lines and initiatives and establish two way communications.
  • Want To Start A Publishing Revolution?
    Learn how without breaking a sweat you can extend the life of your articles, improve communication with your readers and gather valuable feedback and opinion.
  • 20 Top Tips To Writing Effective Surveys
    Online surveys are a powerful market research, marketing and educating tool. Learn twenty important tips to ensure your surveys are effective.
  • Ten Reasons Why Online Surveys Are The Future Of Marketing
    Learn how online surveys can be used to market to the online generation, it's quick, easy and low cost.
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