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verena's Articles in Business

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  • Social Responsibility- A Definite Aspect of Corporate Image
    This article will provide brief overview about definition, conceptual views as well as possible environmental actions related to the notion of business’s social responsibility. Example will be cited to highlight successful facilitation of a socially responsible business.
  • Project Management: Effectiveness and Assessment
    The principles of effective project management are potentially applicable to any project type across different industries. It has been established that the basis of these principles have been designed so as to accommodate variety of tasks and industries but still fine tuning is required during the course of certain projects.
  • The Meaning and Importance of Corporate Strategy
    Corporate strategy is supposed to be the means by which an organisation achieves and sustains success. Yet, it rarely rises to that level, despite an abundance of corporate strategy theory and significant research from many organisations over the past few decades.
  • How important is Knowledge Management for businesses?
    Knowledge is a philosophical concept defined by Plato as a belief supported by an account or an explanation.
  • Customer Loyalty: is it really important?
    Customer loyalty can be defined as a behavior or attitude of a customer to purchase a particular product of a specific brand over others which available in the market for a particular need.
  • Evolution of corporate culture: how important is it in today’s world?
    There are many different and competing definitions of “corporate culture” in the organizational theory literature.
  • Strategic Change in the contemporary business world
    In the contemporary business world only thing that seems to be constant is change and the nature of the competition is such that companies need to leverage on the way they manage change to gain a competitive advantage.
  • Recruitment as the most important aspect of Human Resource Management
    Human Resource Management theories focus on methods of recruitment and selection and highlight the advantages of interviews, general assessment and psychometric testing as employee selection processes. The recruitment process could be internal or external or could also be online and involves the stages of recruitment policies, advertising, job description, job application process, interviews, assessment, decision making, legislation selection and training.
  • Testing the effectiveness of Performance Appraisals
    Performance appraisal is one of the popular concepts among the multinational and local companies. The concept has been defined by DeVries et al., (1981) as the process which allows firms to measure and consequently evaluate an employee’s achievements and behavior over a certain period of time. The basic purpose of using performance appraisal techniques within an organization is to align the employee’s efforts with the overall objective of the firm.
  • Organizational Change: Mission Impossible?
    Many factors such as globalization, technological advances, deregulation, privatization, mergers or acquisitions coupled with a movement of labor-intensive projects to less expensive locations and changing customer demands are forcing organizations to constantly review their purpose, vision and future strategy.
  • Business Ethics and Unethical Practices
    The study of business ethics and its implications for different stakeholders have seen tremendous growth in the past few decades. There has also been a rise in the use and development of codes of ethics and announcements for ethical practices by many firms
  • Role of Multinational Corporations in the modern world
    An expatriate, on international business travel most of the times, arrives on the British Air Way’s flight, rents a Toyota at Hertz, drives down-town to Hilton hotels and reaches the room, flips on to Sony TV and catches the glimpse of the same flashing signs of ‘Coca-Cola’ and ‘BMW’ etc. Then suddenly while watching the news on BBC a sense of disorientation sets in and they try to remember where they are Sydney, Singapore, Stockholm or Seattle? This has become a common experience, thanks to the
  • Rise of Entrepreneurship
    In recent times entrepreneurship has attracted a lot of attention and is seen as an attractive career path, which has resulted into a barrage of literature and research into the subject of entrepreneurial behaviour.
  • Ensuring Effective Teamwork in Organization
    This article will provide brief overview about the process of ensuring effective teamwork that includes characteristics of effective teams and the ways through which teams can be give motivational incentives
  • Reducing Workplace Bad Stress- An Imperative Manager’s Role
    This article will overview basic concept, sources and ways to reduce work related stress.
  • Creating Competitive Edge through Continuous Innovation
    This article will provide brief overview about the concept of innovation in business and marketing, the benefits of innovation and the organizational examples of that getting competitive edge through innovation.
  • Globalization - Economic Dimension
    This article will provide brief overview about the concepts of globalization, three primary strands of globalization and discussion of its economic dimension.
  • Managing Cultural Diversity- A Key to Organizational Success
    This article will discuss the ways through which cultural diversity among workforce can be managed and the ways such diversity can deliver organizational success.
  • Creating Brand Awareness through Effective Brand Names & Symbols
    This article will provide brief overview about the concept, advantages and use of effective branding to create brand awareness among consumers.
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