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The essence of kaizen and its role in operations
The present article discusses the notion of kaizen and its role as the integral part of TQM philosophy. The major points of interests are the core of the kaizen philosophy and what can be learnt from it, implementation requirements and the importance of corporate culture as one of the most important determinant of successful integration of kaizen
Hospitality Marketing: A Remedy to Problems of Hospitality Industry
This article will provide a brief overview about the concept of hospitality industry, the problems faced by this industry and importance of hospitality marketing to ensure customer satisfaction and business growth.
Efficient Market Hypothesis: Myth of Reality?
The efficient market hypothesis (EMH) was promoted by Eugene Fama in the 1960. In his classic paper Fama (1970) defined market in which prices always fully reflect available information as “efficient”.While this definition reflects the main idea of the EMH it might be extended to explain the underlying assumption.
Market Segmentation- Effective Tool to Capture Opportunity and Edge
This article will overview the potential of ‘Availing Opportunities through market Segmentation’ by focusing basic types and dimension along with practical examples
Consumer’s Decision Making- Preeminent Tool to Analyze Consumer Behaviour
This article will provide brief over view about defining criteria of consumer behaviour, concepts of consumer behaviour model and steps involved in it.
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